MakeLike Privacy Policy

Last updated: 6 January 2026

This Privacy Policy explains how MakeLike collects, uses, discloses, and protects personal data when you access or use the MakeLike website, applications, APIs, and related services (collectively, the “Service”).

This Policy should be read together with the MakeLike Terms of Service.

1. Data Controller

Bearsoft Group Ltd
Company No. 14774267
Registered office: 20 Pinnacle House, 4 Schooner Road, London, E16 2RE
Email: privacy@makelike.art

Bearsoft Group Ltd is the data controller for the purposes of the UK GDPR, EU GDPR, and other applicable data protection laws.

2. Personal Data We Collect

We collect the following categories of personal data, depending on how you use the Service:

2.1 Information You Provide

• Account information (name, email address)
• Authentication identifiers provided by third-party login providers
• Profile information you choose to provide
• Content you upload, submit, or generate using the Service

2.2 Information Collected Automatically

• Usage data (feature usage, interactions, timestamps)
• Device and browser information
• Log data, including IP address
• Cookies or similar technologies (see Section 11)

2.3 Third-Party Information

• Authentication data received from social login providers
• Payment confirmation and transaction metadata from payment processors
  (We do not store full payment card details.)

3. How We Use Personal Data

We use personal data to:

• Provide, operate, and maintain the Service
• Authenticate users and manage accounts
• Process content uploads and AI generation requests
• Deliver purchased features and services
• Communicate with you about the Service
• Improve performance, safety, and functionality
• Detect, prevent, and address fraud, abuse, or security issues
• Comply with legal and regulatory obligations

4. Legal Bases for Processing (UK GDPR / EU GDPR)

We process personal data under one or more of the following legal bases:

• Performance of a contract (providing the Service)
• Legitimate interests, such as improving the Service, preventing misuse, and ensuring platform safety
• Compliance with legal obligations
• Consent, where required (e.g. certain communications or cookies)

5. AI Processing and Automated Decision-Making

The Service enables the generation of content using automated artificial intelligence systems.

5.1 AI Model Providers

We use third-party artificial intelligence and infrastructure providers to process uploaded content and generate outputs. These providers act as processors or sub-processors on our behalf and are contractually restricted from using personal data for their own independent purposes.

5.2 Nature of Processing

• Uploaded content and prompts may be transmitted to AI Model Providers solely to perform requested processing
• Processing is automated and probabilistic and may produce unexpected or inaccurate results
• We do not use uploaded content to train our own AI models unless explicitly stated

5.3 Moderation

Uploaded content may be assessed using automated moderation systems to reduce the risk of unlawful or harmful content, as described in our Terms of Service.

6. Data Sharing

We may share personal data with the following categories of recipients:

• Cloud hosting and infrastructure providers
• Artificial intelligence and content processing providers
• Authentication providers (e.g. social login services)
• Analytics, monitoring, and security service providers
• Payment processors
• Professional advisers and authorities where required by law

We do not sell personal data.

7. International Data Transfers

Personal data may be processed in countries outside the United Kingdom or European Economic Area, including jurisdictions where our service providers or AI Model Providers operate.

Where international transfers occur, we rely on appropriate safeguards, including:

• UK or EU adequacy decisions
• Standard contractual clauses
• Other lawful transfer mechanisms recognised under applicable data protection laws

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Policy, including:

• While your account remains active
• As required to comply with legal, regulatory, or accounting obligations
• For legitimate business purposes such as security, fraud prevention, and dispute resolution

Deleted content may persist temporarily in backups or logs before being securely deleted.

9. Your Rights

Depending on your location, you may have rights to:

• Access your personal data
• Correct inaccurate or incomplete data
• Request deletion of your data
• Restrict or object to certain processing
• Request data portability
• Withdraw consent where processing is based on consent

Requests can be submitted to privacy@makelike.art.
We may need to verify your identity before responding.

10. California Privacy Rights

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know, delete, and limit certain uses of personal information.

MakeLike does not sell or share personal information for cross-context behavioural advertising.

11. Cookies and Similar Technologies

We use cookies and similar technologies to:

• Enable core functionality
• Maintain sessions and authentication
• Analyse usage and improve the Service

Where required by law, you will be given the option to manage cookie preferences.

12. Security

We implement reasonable technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, or alteration. However, no system is completely secure, and we cannot guarantee absolute security.

13. Children’s Privacy

The Service is not directed at individuals under the age of 16, and we do not knowingly collect personal data from children under this age.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page, and the “Last updated” date will be revised accordingly.

15. Contact

For privacy-related questions or requests, contact:
privacy@makelike.art